Word of mouth used to be enough.
New enquiries have slowed. Before spending more, you need to know which customers, products and services offer the best opportunity.
Somehow, it’s still your job.
Enquiries, launches and follow-up still depend on you. Marketing needs someone accountable, so you can focus on running the business.
What is your spend delivering?
You’re paying for marketing, but it’s hard to see what it contributes to enquiries, sales or repeat business.
Building your first marketing function, supporting a marketer, taking ownership of agency-led work or hiring again? Get a plan connected to sales, a focused budget and support for your team to take it forward.
You get more than a strategy to implement yourself. Homegrown helps you decide where to invest, improves the marketing and gets agreed activity underway. Your new or existing marketer then gets the direction and support to take ownership.
Senior experience, directly.
Work directly with one senior marketer, from strategy to handover. Experience leading brands, campaigns and in-house teams informs the recommendations.
A plan put into practice.
A strategy, costed calendar and agreed campaigns, content and partnerships underway. Every activity has a clear business purpose and a budget to work within.
The right person, supported.
A role defined around the work before recruitment, or support for your existing marketer. Clear direction, useful tools and coaching, not a job title and a blank page.
Capability that stays.
Your business keeps the strategy, working files, processes and supplier relationships. Senior support tapers as your marketer takes ownership. No ongoing Homegrown retainer.
Led the strategy. Delivered the work.
Experience leading major brand rollouts, campaigns that increased revenue and enquiries, and in-house marketing teams across B2B and consumer businesses.
Start at the centre. Each ring adds something your team keeps.
1
Diagnose
Understand your business, customers and existing insights to identify revenue opportunities, gaps in sales support and wasted effort.
2
Build
Build the strategy, costed marketing calendar and priority activity to support sales and get more from your budget.
3
Hire
Define the role around your goals, workload and budget, then help you choose the right marketer.
4
Onboard
Give your marketer clear commercial priorities, tools and a first-90-day plan to take ownership of work already underway.
5
Lead
Coach your marketer to deliver, manage spend and review what marketing contributes to enquiries, sales and repeat business.
6
Refresh
Review results, refocus the budget and update priorities as your customers, revenue opportunities and business needs change.
Explore the six stages
Book a chat →
Better enquiries? Stronger repeat business? A clearer return on spend? Talk through what your business needs.
Email Homegrown ↗