How your marketing team takes shape
Over around 11 to 12 months, build marketing around your revenue goals, customers and budget. Get senior guidance, practical execution and a supported in-house marketer, so the work keeps moving after handover.
The 11 to 12-month view
Colours match the stages below
Diagnose
Build
Hire
Onboard
Lead
Refresh
This is an example timeline, not a fixed schedule for every business. Diagnose sets the scope for Build. Strategy and execution can happen together, and hiring may overlap to allow for notice periods.
What happens, and what you walk away with.
1
Diagnose
Month 1
What happens
Diagnose starts with your business: its history, goals, customers, people and current marketing. Your team’s knowledge and available sales insights help identify revenue opportunities, gaps in customer follow-up and where spend needs a closer look.
What you walk away with
Clear commercial priorities for the next 90 days and an agreed scope for Build. You’ll know where to focus, what needs testing and which spending decisions need better evidence.
2
Build
Typically months 2 to 5
What happens
The scope is agreed after Diagnose. You might need to review your current agencies or appoint a new one, create a new campaign, build brand guidelines, start a sponsorship or ambassador partnership, or set up the tools and processes your team needs to run smoothly.
What you walk away with
A practical marketing strategy, fully costed execution plan and marketing calendar tied to your sales goals and budget. Homegrown finds and engages agreed agencies and partners, creates content and starts priority activity while the strategy develops. You get work underway, measures to track its contribution and early learning to guide the next decisions.
3
Hire
Months 4 to 5
What happens
Homegrown defines the role, writes the job ad, reviews applications and conducts initial interviews. Support continues through final interviews and candidate assessment. Your business chooses the candidate, approves the terms, makes the offer and employs them.
What you walk away with
A role scorecard, position description, salary benchmark, job ad, shortlist, practical task, interview guides, reference checks and offer advice.
4
Onboard
Month 6
What happens
Your marketer steps into the strategy, budget and work already underway. They meet the sales team and key partners, understand the commercial priorities and know what they are responsible for.
What you walk away with
A 30-60-90 day plan, clear responsibilities, agreed measures and the tools to manage activity and spending from the start.
5
Lead
Months 6 to 11
What happens
Your marketer receives coaching through live campaigns, spending decisions and performance reviews. The focus is what activity contributes to enquiries, sales and repeat business. Support starts weekly and tapers to fortnightly as they take ownership.
What you walk away with
A marketer equipped to explain the plan, manage the budget and use results to make decisions. Progress reviews and a clear handover keep the work accountable.
6
Refresh
Around the 12-month mark (optional)
What happens
Your team reviews results, changes in the business and where the next marketing investment should go. You can lead this yourselves or book Homegrown for a one-off planning day.
What you walk away with
An updated plan, calendar and budget focused on the next commercial priorities, informed by what worked and what did not.
Same six stages, scaled to your business.
Starter
The same end-to-end approach, scaled for a part-time role and a smaller workload. Priorities reflect what your business and budget can support.
Core
Full-time role
Full-time marketing ownership, backed by a commercial strategy, execution plan and senior coaching.
Plus
For businesses with several sites, teams or product lines that need more coordination across marketing, sales and partners.
Already have a marketer? Develop their skills in planning, budget management and delivery instead of recruiting someone new.
If the hire doesn’t work out, the hiring support continues.
If your new marketer resigns or is let go for performance or conduct within six months, Homegrown runs the hiring process again at no charge. Full terms are in the client agreement.
Fixed fees, agreed up front.
Homegrown’s scope and fixed fee are agreed before each stage. The plan fits your marketing budget, with clear trade-offs. All third-party costs and your marketer’s employment costs are separate. You approve external spend and pay providers directly. Agreed sourcing, briefing and management are included in Homegrown’s scope.
Fair questions.
What makes Homegrown different?
Why can’t I just hire a marketer?
How will we know the marketing is working?
Will you do the marketing, or just write the plan?
What does it cost?
Do we need to commit to the whole programme?
How much of the hiring process do you handle?
What if we already have a marketer?
Do we need to hire someone full-time?
Can we keep our existing agencies and suppliers?
How much time will you need from us?
We’ve tried marketing before. What would be different?
What happens when Homegrown steps away?
What’s landing on your desk?
Talk through what marketing needs to deliver, where the budget is going and whether Homegrown is the right fit. No pitch deck, no pressure.